« We cannot chose between economic growth & sustainability, we must have both. »
Paul Polman
About us
Building Business Resilience in a Changing World
Faced with technological, climate, social, and regulatory challenges, businesses must constantly transform and adapt their models.
An organization's ability to anticipate these changes and integrate them into the heart of its strategy is becoming a key factor in competitiveness and resilience.
4GOOD is a consulting firm specializing in strategy and sustainable transformation.
We support the leaders of French SMEs in their general management challenges, from strategy to transformation and the integration of sustainability issues as an essential lever for value creation.
Our mission: to align performance and sustainability.
Strategic advisory
Sustainability & value creation
Operationnal tranformation
Governance
Our approach
4GOOD prioritizes a strategic and operational approach.
We co-create solutions tailored to the specific needs of each company with leaders and their teams, combining: strategic expertise a deep understanding of their industry operational experience in transformation
Our goal is to support organizations in implementing credible, ambitious, and value-creating pathways, both for the company and its stakeholders.
Our convictions
CO-CREATION
Engage teams
and stakeholders to re-think strategy
INNOVATION
Challenge the status quo and make disruptive choices
creativITY
Invent the future with new solutions
collective
Engaging relevant stakeholders, from public bodies to value-chain partners to efficiently build future proof plans.
Our clients
Who we are ?
Blandine Surry, Founder & CEO
Convinced of the central role of businesses in society at large, and of the growing complexity they face—economic instability, environmental and social challenges—Blandine is passionate about integrating sustainability considerations into companies' value creation plans.
With 20 years of experience in diverse environments, from large corporations to startups, she advises French companies on their strategic challenges, sustainability integration, brand development, and value creation plans.
A graduate of HEC, board member, and expert in sustainable development, Blandine she has held various positions in general management, marketing, strategy, and sustainable development.
A movement of experts and partners to drive positive change
4GOOD leverages a network of experts, changemakers, leaders in the world of business, start-ups, finance and associations, to promote the emergence of innovative solutions, alliances and partnerships that accelerate the positive transformation of companies.
